Why should grown ups have all the fun? That was more or less the thought in Renzo Rosso’s mind when he created Diesel Kids in 1984 – initially with his own kids in mind. Instead of trying to dress kids as tiny adults, Diesel pays homage to their wealth of imagination. After all, only kids can turn paddling pools into oceans (complete with pirates, of course)2 and cardboard boxes into spaceships.
Over the years, the collections and images for Diesel Kids have explored this uncharted “kid-dom”. They’ve provided a playground of vivid colors and hip clothes that these mini marvels love to wear.
Consistent with the main line, the collections - that go from the baby range (3–36 months) to junior (4–16 years old) -, include complete line of accessories such as shoes, bags and belts.